Fog-pportunity, yes I just made that word up and this post is inspired by the fact that there are many, numerous marketing schemes, ploys, disguised as real but as a matter of fact, only serves the one who masterminded it.
It’s 2022 and what’s in the news? Job scams, life being taken away from young abled men full of potential, at least in Malaysia and in other SEA countries.
The intentions are good for these young folk, wanting to earn more but falling into schemes due to a lack of due diligence, wisdom or even maybe their desire to earn more.
The world has become a place where human trafficking, love scams becoming prevalent.
All these scams hook the main human emotion “desire”.
Desire is a very powerful emotion. It creates passion, ambition, ideas and dreams that move people to do something.
It ignites a fire and often times creates a smokescreen, a fog that puts a jam on a rational mind. Creating irrationality.
There are also other types of crafty marketing schemes out there in the digital world. I call them sellers of “shovels”.
These modern day shovels are disguised as “platforms”, site-builders that promise great returns, sometimes with the word “funnels” or “crms”
Not all are bad but most are really bad. These shovels are merely tools disguised as money makers.
Some appear to have leaderboards, only enriching the syndicates that promote it.
High front-end commissions, recurring commissions etc.
You’ve got to be able to discern the good from the bad.
Do your necessary due diligence and really see what’s the catch.
A lot of these opportunities start you off with a small commitment, leading to bigger ones.
Be sceptical and be on your toes when an offer is too good to be true.
Most of these opportunities come with long winded training, lucrative commissions and bonuses.
Each of these schemes also come with different complexities and a lot of set up required – despite it being sold as “turn-key”.
By the time you know it, time will reveal the fact that the opportunity stinks and time wasted on it… is not something that can be replaced.
These guys are pretty good at selling dreams.
I’ve personally had my fair share of such experiences, indirectly or directly and I’ve come to one simple conclusion when it comes to such opportunities.
Creating my own opportunities.
Being a creator means, you’ll have to build from your own ideas, work at it, develop skills to promote, disseminate and leverage marketing platforms to become known online and offline.
Know what’s out there, offer something valuable, solve a pain to an existing market in return for money.
As a marketer that has served hundreds of industries, every market has its own potential, work smart and hard within the industry and excel accordingly.